Which AI-powered Sales Enablement Tools is Your Team Using?

AI is radically changing how sales enablement tools function, and in many cases is greatly enhancing their effectiveness.  Some tools focus on automating communications, others support prospecting, scheduling, and call analysis. And some platforms use AI to provide key analytics and forecasting tools.

The challenge is selecting the tool that will be of the greatest use to your sales organization.  The following is a list of 10 AI-powered sales enablement tools with a brief description of their key AI-related features and benefits.  


HubSpot utilizes AI to enhance sales processes, offering tools such as Forecasting Software for revenue prediction and Predictive Lead Scoring for lead quality assessment. Additionally, its free Content Assistant, powered by OpenAI's GPT-3.5 model, aids in message creation and content repurposing. HubSpot's ChatSpot further facilitates CRM integration and automates tasks like company research and call transcription.

Apollo AI

Apollo AI provides a comprehensive database of over 270 million contacts with advanced search functionalities, aiding in lead generation and outreach campaigns across multiple channels. It assists sales professionals in contacting and closing deals with potential customers, while also analyzing communication data to refine follow-up strategies.


Drift offers an innovative AI-driven platform focused on personalized buyer engagement through seamless integration of chat, email, video, and automation. By autonomously gathering and analyzing buyer data, Drift enables proactive interactions and tailored experiences, thereby enhancing the efficiency of sales processes.


Gong utilizes AI to record, transcribe, and analyze sales interactions, providing valuable insights to sales teams for strategy improvement. By leveraging AI technology, Gong empowers sales representatives to enhance their performance and build stronger customer relationships.

Hippo Video

Hippo Video leverages AI to enable sales teams to create personalized video messages efficiently. With pre-made templates and customizable workflows, it facilitates lead generation and engagement, offering a comprehensive solution for video-based sales outreach.


Exceed.ai automates conversations throughout the revenue lifecycle, enabling scalable lead capture, engagement, qualification, and meeting scheduling. Its AI assistant enhances sales productivity by handling interactions with leads across various channels, allowing sales representatives to focus on closing deals.


People.ai provides real-time data analysis to optimize sales pipelines and track deal trends, empowering sales teams to make informed decisions. By automating repetitive tasks and offering AI-driven insights, it streamlines sales processes and enhances productivity.

Dialpad AI

Dialpad AI offers real-time transcription and analysis of customer conversations, facilitating efficient communication and providing valuable insights for sales teams. Its user-friendly design and advanced features, such as sentiment analysis, contribute to improved sales performance.


ChatGPT offers a versatile solution for sales teams, enabling the drafting of emails, the creation of sales proposals, and the generation of sales scripts through natural language processing. Its integration with CRM platforms and advanced analytics enhances productivity and performance.

Zoho's Zia

Zia, an AI assistant in Zoho CRM, assists sales teams in managing CRM tasks effectively through natural language processing and automation. By providing valuable insights and streamlining processes, Zia enhances productivity and supports informed decision-making.

memoQ RFP

memoQ RFP uses retrieval-augmented-generation (RAG) AI to leverage previously submitted RFP responses and other relevant documents and text to create a bespoke response to new questions or to improve preiously used responses.

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